Viator Tours, Activities & Things to do

Viator Tours brings the world to you. Explore iconic landmarks, thrilling adventures, and hidden gems with trusted local guides, instant booking, and flexible plans travel made easy and unforgettable.

Why Book with Viator?

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Viator Case Study

About Viator Tours

Viator Tours is a trusted global platform that connects travellers with unforgettable experiences in thousands of destinations worldwide. As part of Tripadvisor, Viator Tours has earned a strong reputation for reliability, convenience, and quality service.

Whether you’re planning a family vacation, a romantic getaway, or a solo adventure, Viator Tours helps you find the best tours and activities designed to match your interests and travel style. With millions of satisfied travellers and a vast network of local operators, Viator Tours has become a go-to platform for discovering authentic experiences around the world.

Viator Tours Reviews by Travellers

I booked my Rome city tour through Viator Tours, and it was absolutely amazing. The guide was engaging, and the itinerary was perfectly timed. Instant confirmation and mobile tickets made everything hassle-free. Viator Tours is now my go-to platform for booking authentic and memorable travel experiences.

Emily Johnson – London, United Kingdom

My Viator Tours experience in Bali was unforgettable. From hotel pickup to breathtaking temple visits, everything ran smoothly. The local guide shared deep insights about Balinese traditions. It felt both personal and professional. I highly recommend Viator Tours to anyone seeking reliable, well-curated travel adventures.

Carlos Mendes – Lisbon, Portugal

Viator Tours made our Paris holiday magical. We booked the Seine River Cruise and Eiffel Tower combo, and it exceeded expectations. Instant booking, clear directions, and professional service. The evening lights along the river were stunning. Viator Tours made sightseeing easy and stress-free for our whole family.

Sarah Lee – Sydney, Australia

I used Viator Tours to book a desert safari, and it was fantastic! Our driver was skilled, and every moment from dune bashing to camel rides was thrilling. Dinner and entertainment were top-notch. Viator Tours delivered on quality, safety, and excitement. I’ll definitely book again for future trips.

Ahmed Khan – Dubai, UAE

Our New York City experience was enhanced thanks to Viator Tours. We purchased Empire State Building tickets, and skipping the long queue saved valuable time. The support team was responsive when I needed assistance. Viator Tours combines convenience and reliability perfectly. Worth every penny for travellers like us!

Jessica Brown – Toronto, Canada

Our Kyoto cultural day tour with Viator Tours was brilliant. The guide’s knowledge of Japanese temples and traditions made the experience enriching. Everything from booking to transport was smooth and punctual. Viator Tours provided an excellent mix of education, comfort, and authenticity. I’d happily recommend it to fellow travellers.

Ravi Patel – Mumbai, India

Why Do Travellers Choose Viator Tours?

Travelling today is all about convenience, trust, and meaningful experiences. Viator Tours stands out as one of the most reliable platforms for travellers who want to explore the world effortlessly. With thousands of experiences across multiple destinations, Viator Tours combines global reach with local expertise, giving travellers everything they need to make their journey unforgettable.

1. Effortless Booking Experience

One of the top reasons travellers choose Viator Tours is the simplicity of its booking process. The platform offers a clean, easy-to-use interface where users can browse, compare, and book experiences within minutes. There’s no confusion or hidden steps everything from pricing to availability is displayed transparently. Instant confirmation and mobile ticket options make it even smoother. Whether you’re booking a last-minute city tour or planning a detailed itinerary, Viator Tours makes it quick and effortless.

2. Trusted by Millions Worldwide

Backed by Tripadvisor, Viator Tours is trusted by millions of travellers globally. Every tour operator listed on the platform undergoes strict verification to ensure quality, safety, and professionalism. Verified customer reviews give travellers confidence in what they’re booking. This level of trust has made Viator Tours one of the most dependable names in the travel industry, perfect for anyone who values peace of mind while exploring new destinations.

3. Flexibility That Fits Every Traveller

Flexibility is one of the biggest advantages of Viator Tours. Many tours offer free cancellation up to 24 hours before departure, allowing travellers to adapt their plans easily. Whether weather changes, flight delays, or sudden adjustments occur, travellers can modify or cancel their bookings without losing money. This level of flexibility makes Viator Tours a favourite among both spontaneous explorers and organised planners.

4. Authentic Local Experiences

Unlike generic travel packages, Viator Tours focuses on authentic, local experiences. Travellers can connect with passionate local guides who bring destinations to life through stories, traditions, and hidden gems. From cooking classes in Italy to jungle adventures in Costa Rica, Viator Tours offers experiences that showcase real culture and community spirit. These authentic encounters are what travellers remember long after their trip ends.

5. Global Variety of Experiences

With tours available in over 2,500 destinations worldwide, Viator Tours caters to every kind of traveller. Whether you love adventure, relaxation, or cultural discovery, you’ll find something that fits your interest. Popular categories include city sightseeing, food and wine tours, day trips, adventure activities, and skip-the-line attraction tickets. No matter where you travel from Tokyo to New York Viator Tours ensures there’s always something exciting to do.

6. 24/7 Customer Support and Service

Excellent customer support sets Viator Tours apart from competitors. The platform offers 24/7 multilingual customer assistance, ensuring travellers are supported every step of the way. Whether you need help with rescheduling, ticket issues, or destination queries, Viator’s support team is professional, fast, and friendly. This commitment to customer satisfaction makes every traveller feel valued and secure.

7. Transparent Reviews and Real Feedback

All reviews on Viator Tours come from verified travellers who have actually completed their experiences. This ensures honesty and transparency in every listing. Potential customers can read genuine feedback and see real photos, helping them make informed decisions. Travellers appreciate that they can rely on authentic opinions before booking.

8. Focus on Safety and Quality

Safety is a top priority for Viator Tours. Each tour provider meets strict standards regarding equipment, operations, and customer service. Travellers know they are in safe hands whether they’re going skydiving, joining a city walk, or taking a guided hike. Viator’s reputation for reliability keeps travellers returning year after year.

9. Exclusive Access and Skip-the-Line Options

Another reason travellers love Viator Tours is the exclusive access it provides to top attractions. Many experiences include skip-the-line entry, private tours, or early access to popular landmarks. This saves valuable time and enhances the overall experience. Travellers can enjoy more of what matters instead of waiting in long queues.

10. A Platform That Supports Local Communities

By connecting travellers directly with local tour operators, Viator Tours helps support small businesses around the world. This not only boosts local economies but also promotes cultural exchange and sustainable tourism. Travellers enjoy genuine interactions, while locals benefit from fair opportunities to showcase their traditions and skills.

11. Easy Mobile Access and Digital Tickets

Modern travellers love convenience, and Viator Tours delivers exactly that. The platform offers digital tickets that can be stored and used directly from your smartphone. No paper, no printing just scan and go. With mobile-friendly management, travellers can access their bookings, maps, and customer support anytime, anywhere.

12. Unforgettable Experiences for Every Traveller

Ultimately, people choose Viator Tours because it helps them create memories that last a lifetime. From breathtaking adventures to cultural immersions, every experience is designed with the traveller in mind. Whether you’re exploring solo, travelling with friends, or planning a family trip, Viator Tours turns your travel dreams into reality.

Viator Tours Top Destinations

Viator Tours brings you closer to the world’s most iconic destinations, offering unforgettable experiences across every continent. From romantic European escapes to thrilling Asian adventures and scenic American landscapes, Viator Tours curates top-rated activities led by trusted local experts. Whether it’s exploring Paris, cruising in Dubai, or adventuring in Bali, Viator Tours makes every destination accessible, enjoyable, and authentic.

Each location features unique tours designed to fit every traveller’s style cultural, adventurous, or relaxing ensuring your journey becomes more than a trip, but a story to remember.

LAS VEGAS
Las Vegas

Viator Tours makes Las Vegas adventures exciting, vibrant, and unforgettable.

Rome
Rome

Viator Tours reveals Rome’s timeless beauty, history, and unforgettable charm.

Paris
Paris

Viator Tours captures Paris’s romance, culture, and breathtaking city charm.

London
London

Viator Tours showcases London’s history, landmarks, and vibrant city life.

new york city
New York City

Viator Tours explores New York City’s energy, skyline, and iconic attractions.

Washington DC
Washington DC

Viator Tours highlights Washington DC’s monuments, history, and cultural experiences.

Barcelona
Barcelona

Viator Tours uncovers Barcelona’s art, architecture, and Mediterranean charm.

cancun
Cancun

Viator Tours brings Cancun’s beaches, adventures, and tropical beauty alive.

What Makes Viator Tours So Popular?

Travellers today want more than just a trip they seek experiences that are authentic, convenient, and memorable. That’s exactly what Viator Tours delivers. As one of the world’s leading platforms for booking tours and activities, Viator Tours has earned global popularity through trust, innovation, and exceptional service. Whether it’s exploring ancient ruins, joining cultural classes, or enjoying scenic adventures, Viator Tours helps travellers discover the best of every destination with ease and confidence.

1. Global Reach and Endless Variety

One of the biggest reasons Viator Tours is so popular is its massive selection of experiences across the globe. With tours available in over 2,500 destinations, travellers can find something unique no matter where they go. From helicopter rides over the Grand Canyon to food-tasting tours in Rome, Viator offers activities that appeal to every type of traveller. The platform’s diversity—covering adventure, relaxation, culture, and history—makes it a one-stop shop for all travel interests.

2. Seamless Booking Experience

In today’s digital world, convenience matters. Viator Tours makes planning easy with its user-friendly website and mobile app. Travellers can search, compare, and book tours within minutes. Detailed descriptions, verified reviews, and clear pricing make decision-making simple. Most tours offer instant confirmation and mobile tickets, eliminating paperwork and delays. This simplicity and reliability have made Viator the go-to platform for millions of travellers worldwide.

3. Trusted by Tripadvisor

Another factor behind Viator’s popularity is its association with Tripadvisor, the world’s largest travel review platform. Being part of Tripadvisor gives Viator Tours instant credibility and transparency. Travellers trust that every listing is verified and backed by genuine customer reviews. This partnership assures users that they’re booking with a company that values honesty, quality, and traveller satisfaction.

4. Authentic Local Experiences

Modern travellers value authentic connections with local culture. Viator Tours partners with local guides and small businesses to offer experiences that go beyond typical sightseeing. Whether it’s learning to cook with a local chef, exploring hidden neighbourhoods, or taking part in traditional festivals, Viator provides opportunities to see the world through local eyes. These personal touches create more meaningful and memorable travel moments.

5. Flexibility and Peace of Mind

Travel plans often change, and Viator Tours understands that flexibility is essential. Many of its tours include free cancellation up to 24 hours before the start time, allowing travellers to adjust their plans easily. This policy gives peace of mind, especially for those on tight or uncertain schedules. Viator’s secure payment system and transparent pricing further ensure a worry-free experience.

6. Excellent Customer Support

Customer service plays a huge role in Viator’s reputation. The platform provides 24/7 multilingual support, so help is always available before, during, or after your trip. Whether travellers need to modify bookings, ask for clarifications, or report an issue, Viator’s dedicated support team resolves problems quickly and professionally. This responsiveness builds strong customer loyalty and positive word of mouth.

7. Verified Reviews and Real Travellers’ Feedback

Travellers rely heavily on reviews before booking, and Viator Tours ensures that only verified users can leave feedback. This authenticity helps potential customers choose the right experience confidently. Honest opinions, ratings, and photos from real travellers make the decision-making process transparent and trustworthy.

8. Focus on Quality and Safety

Every operator listed on Viator Tours must meet strict standards of safety and service quality. Viator’s commitment to professionalism gives travellers the confidence to book even adventurous activities like diving, trekking, or hot-air balloon rides. This attention to detail is a major reason for its consistent positive reputation.

9. Memorable Experiences and Value for Money

Ultimately, people choose Viator Tours because it turns travel into something unforgettable. The experiences are designed not just for sightseeing but for storytelling. Each tour adds value by offering insight, fun, and connection. Travellers get high-quality experiences at fair prices, backed by a brand that prioritises satisfaction.

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Why Is Viator Tours Trusted Worldwide?

When it comes to booking travel experiences online, trust is everything and Viator Tours has built that trust through consistency, transparency, and quality service. As a global leader in tours and activities, Viator Tours connects millions of travellers with unforgettable experiences across thousands of destinations. Backed by Tripadvisor, one of the most respected names in travel, Viator Tours has earned worldwide recognition for reliability, customer satisfaction, and genuine travel value.

1. Backed by a Reputable Global Brand

One of the key reasons Viator Tours is trusted globally is its strong association with Tripadvisor, the world’s most visited travel platform. This partnership instantly gives Viator Tours credibility because Tripadvisor has long been known for authentic traveller reviews and strict quality standards. Travellers know that when they book through Viator, they’re engaging with a brand that prioritises transparency, fairness, and customer protection values that are at the heart of Tripadvisor’s global reputation.

2. Verified Local Operators and Authentic Experiences

Every tour listed on Viator Tours is provided by verified local operators who meet strict safety and quality standards. The company thoroughly screens each partner before listing them on the platform, ensuring they deliver professional, authentic, and high-quality services. This verification process eliminates unreliable operators and ensures that travellers receive exactly what they’re promised. From small-group cultural experiences to private excursions, Viator Tours ensures consistency and trust in every booking.

3. Genuine and Transparent Reviews

Viator Tours values honesty. All reviews on the platform come from real travellers who have actually completed the experience. This authenticity builds credibility, helping new users make confident choices. Each listing displays transparent ratings, detailed feedback, and traveller photos, giving potential customers a clear picture of what to expect. This level of openness makes Viator Tours one of the most reliable platforms for genuine traveller feedback.

4. Secure Payments and Data Protection

Security plays a major role in global trust, and Viator Tours excels in this area. The platform uses encrypted payment systems and secure data protection protocols to safeguard personal and financial information. Travellers can pay confidently in multiple currencies, knowing their information is protected from unauthorised access. The checkout process is clear, with no hidden fees further reinforcing Viator’s transparent approach.

5. 24/7 Multilingual Customer Support

Trust is also earned through responsive service, and Viator Tours provides round-the-clock multilingual customer support. Whether a traveller needs to change a booking, request a refund, or clarify tour details, the support team is always available. This quick and reliable assistance builds confidence among international travellers, who appreciate having help available in their own language at any time.

6. Clear Policies and Flexible Bookings

Another reason travellers trust Viator Tours is its commitment to flexibility. Many tours offer free cancellation up to 24 hours before departure, giving customers peace of mind when plans change. Refunds and reschedules are handled promptly and fairly. These traveller-friendly policies make Viator Tours a dependable choice in an industry where last-minute changes are common.

7. Global Presence with Local Expertise

Operating in over 2,500 destinations worldwide, Viator Tours maintains a unique balance between global standards and local expertise. Travellers trust Viator because it offers authentic local insights while maintaining a consistent global quality benchmark. This balance allows travellers to experience destinations safely and meaningfully, guided by locals who know their culture best.

8. Consistent Focus on Quality and Safety

Every experience on Viator Tours is designed to meet high safety standards. The platform works only with certified guides and licensed operators who prioritise traveller wellbeing. Whether it’s an adventure activity or a walking tour, safety protocols are clearly outlined. This consistent attention to quality has earned Viator Tours a loyal global customer base.

9. Commitment to Traveller Satisfaction

What truly sets Viator Tours apart is its genuine dedication to customer satisfaction. The brand’s mission is to make travel easier, safer, and more rewarding. By listening to customer feedback and continually improving its offerings, Viator has built a reputation for trustworthiness that spans continents.

Keep things flexible

How Easy Is Booking with Viator?

One of the main reasons millions of travellers prefer Viator Tours is the effortless booking experience it offers. From browsing to confirmation, every step is designed for convenience, transparency, and speed. Whether you’re planning a weekend getaway or a month-long adventure, booking with Viator Tours is simple, secure, and efficient making it one of the easiest travel platforms to use in the world.

1. User-Friendly Platform for All Devices

Viator Tours provides an intuitive website and mobile app that are designed for ease of navigation. The clean layout allows users to quickly search, filter, and find tours that match their interests, location, and budget. You can explore by destination, category, or traveller rating. Each listing includes detailed descriptions, inclusions, photos, and verified reviews, so you know exactly what to expect. Whether you’re on a laptop or a phone, the interface adapts smoothly, ensuring a stress-free experience wherever you are.

2. Quick Search and Filter Options

Finding the right experience with Viator Tours takes only minutes. The platform offers smart search tools and filter options to refine results by date, duration, price range, language, and traveller type. You can easily narrow down to private tours, family-friendly activities, or skip-the-line experiences. These features save valuable time and make it easy to discover tours that perfectly match your needs.

3. Transparent Pricing and Clear Information

Transparency is at the heart of Viator Tours. Every tour listing displays the total cost upfront, including taxes and fees. There are no hidden charges or confusing fine print. Detailed itineraries, meeting points, cancellation policies, and inclusions are all clearly stated before you book. This honest and straightforward approach gives travellers full confidence in their purchase decisions.

4. Instant Booking Confirmation

One of the most convenient features of Viator Tours is its instant confirmation system. Once you’ve selected your tour and made payment, confirmation details are sent immediately via email and appear in your Viator account. Most experiences include mobile tickets, so you don’t need to print anything simply show your phone at the meeting point. This instant confirmation process makes last-minute travel planning stress-free and reliable.

5. Secure and Flexible Payment Options

Viator Tours ensures that every transaction is safe. The platform uses advanced encryption to protect personal and financial information during checkout. You can pay in multiple currencies and with various payment methods, including credit cards, PayPal, and Apple Pay. For added peace of mind, many tours offer free cancellation up to 24 hours before departure, allowing flexibility if plans change.

6. Verified Reviews and Photos

Before booking, travellers can read thousands of verified reviews from real customers who have already taken the tour. This helps you understand the quality and value of each experience. Many listings also include traveller photos, which offer genuine insight into what you’ll see and do. These transparent details make the booking decision straightforward and trustworthy.

7. Seamless Communication and Customer Support

If you have questions before booking, Viator Tours offers easy access to customer support. You can contact the help team through live chat, email, or phone, and they’re available 24/7. Whether you need help choosing a tour, confirming meeting points, or modifying bookings, the support team responds quickly and efficiently. This responsiveness is a big reason travellers feel confident using Viator.

8. Easy Access to Bookings Anytime

Once you’ve booked with Viator Tours, managing your experiences is effortless. You can log in to your account or use the Viator app to view booking details, tickets, and itineraries anytime. Updates and reminders are automatically sent to your email or phone, ensuring you never miss a tour or pickup time.

9. Simple Refunds and Cancellations

Changing your travel plans is easy with Viator Tours. Most tours allow free cancellations up to 24 hours in advance, and refunds are processed quickly. The cancellation process is simple just a few clicks through your account or app. This traveller-friendly policy enhances trust and satisfaction.

10. Fast, Reliable, and Stress-Free

Overall, booking with Viator Tours is one of the most seamless travel experiences available. Everything from searching and comparing tours to confirming and managing bookings is designed to be fast and reliable. Travellers appreciate the platform’s simplicity, clear communication, and secure process.

Viator Tours: Top Attractions

Colosseum

Colosseum

1864 Tour & Activities
Ephgesus

Ephgesus

339 Tour & Activities
Sagrada familia

Sagrada Familia

434 Tour & Activities
Yellowstone National Park

Yellowstone National Park

118 Tour & Activities
Moraine lake

Moraine Lake

185 Tour & Activities
Blue lagoon

Blue Lagoon

110 Tour & Activities
Eiffel Tower

Eiffel Tower

822 Tour & Activities
Louvre Museum

Louvre Museum

829 Tour & Activities
Vatican Museums

Vatican Museums

953 Tour & Activities

What Benefits Come with Viator Tours?

When planning a trip, travellers want experiences that are convenient, enjoyable, and worth every penny. Viator Tours has earned global recognition for providing exactly that exceptional travel experiences backed by trust, flexibility, and professional service. As a world-leading platform for booking tours and activities, Viator offers a long list of benefits that make travel planning easier and experiences more rewarding. Whether you’re exploring iconic cities or remote islands, Viator Tours ensures your journey is smooth, safe, and memorable.

1. Global Access to Thousands of Experiences

One of the biggest benefits of Viator Tours is its enormous global network. The platform features tours and activities in over 2,500 destinations worldwide, covering every type of travel interest from sightseeing and adventure to cultural and culinary experiences. Travellers can choose from city tours, day trips, private excursions, and skip-the-line passes. No matter where you go, Viator has an option that fits your travel style, making it a one-stop destination for all kinds of experiences.

2. Authentic Local Adventures

Viator Tours stands out for connecting travellers with genuine local experiences. The company partners directly with certified local guides and small businesses who bring deep cultural knowledge to every activity. This means you’re not just visiting landmarks you’re learning local stories, traditions, and secrets from people who live there. Whether it’s a cooking class in Italy, a camel safari in Dubai, or a temple tour in Thailand, Viator’s authentic touch adds richness to every journey.

3. Simple and Fast Booking Process

Booking with Viator Tours is incredibly easy. The website and mobile app are built for convenience, allowing travellers to browse, compare, and book within minutes. Each listing includes detailed descriptions, transparent pricing, photos, and verified reviews, so you know exactly what you’re getting. Most tours offer instant confirmation and mobile ticketing, eliminating paperwork and delays. This effortless process saves time and reduces stress while planning your trip.

4. Flexibility and Free Cancellation

Flexibility is one of Viator’s strongest advantages. Many tours come with free cancellation up to 24 hours before the start time, giving travellers peace of mind when plans change. Whether it’s a flight delay or a last-minute change in schedule, Viator allows you to cancel or reschedule without penalty. This makes it perfect for spontaneous travellers who prefer to keep their itineraries open and adaptable.

5. Verified Reviews and Trusted Operators

Every experience listed on Viator Tours is backed by verified customer reviews. Only travellers who have completed an activity can leave feedback, ensuring honesty and reliability. This transparency helps future travellers make confident booking decisions. Additionally, Viator works only with professional, pre-screened operators who meet strict safety and service standards, making sure every experience runs smoothly from start to finish.

6. 24/7 Global Customer Support

Another major benefit of Viator Tours is its round-the-clock multilingual customer support. Whether you need help before, during, or after your trip, Viator’s team is available 24/7 to assist with bookings, cancellations, or questions. Travellers appreciate the reassurance of knowing that support is always within reach, no matter the time zone or destination.

7. Secure Payments and Transparent Pricing

Travellers trust Viator Tours because it offers safe and straightforward payment options. The platform uses encrypted technology to protect personal and financial information. Prices are displayed upfront, including taxes and fees, with no hidden costs or surprises at checkout. This clarity ensures travellers know exactly what they’re paying for, which builds confidence in every transaction.

8. Wide Range of Tour Types

Viator Tours caters to every kind of traveller. Whether you’re a solo adventurer, a couple on a romantic escape, or a family on vacation, Viator offers a huge variety of tours to suit your preferences. You can find private guided tours, group experiences, VIP access events, outdoor adventures, and cultural excursions all in one place.

9. Time-Saving Skip-the-Line Access

For travellers visiting popular attractions, long queues can be frustrating. Viator Tours solves this with skip-the-line and priority access options at major landmarks like the Eiffel Tower, Vatican Museums, and Statue of Liberty. This not only saves valuable time but also enhances your overall experience, letting you focus on enjoying your trip instead of waiting in line.

10. Value for Money and Lasting Memories

Every experience booked through Viator Tours offers genuine value. The platform combines affordability with high-quality service, giving travellers memorable experiences that justify every cost. With trusted operators, professional guides, and seamless planning, travellers get more than just tours — they get moments worth remembering for a lifetime.

Top Tours

How Does Viator Tours Support Locals?

Travel has the power to connect people, uplift communities, and create opportunities and Viator Tours understands this deeply. Beyond being a leading platform for travellers to book memorable experiences, Viator also plays a vital role in supporting local communities across the globe. By connecting travellers directly with local guides, small businesses, and regional experts, Viator Tours ensures that tourism creates real, sustainable benefits for those who make each destination special.

1. Empowering Local Tour Operators

One of the most significant ways Viator Tours supports locals is by partnering directly with independent tour operators and small travel businesses. These partnerships allow local entrepreneurs to showcase their culture, knowledge, and hospitality to a global audience. Instead of relying on big travel corporations, small operators gain visibility and steady income through Viator’s global platform. This model helps local communities thrive economically while maintaining control over their services and storytelling.

By giving smaller operators access to millions of travellers worldwide, Viator Tours creates an inclusive environment where local businesses can compete fairly, grow sustainably, and share their authentic experiences with the world.

2. Promoting Authentic Cultural Experiences

Viator Tours believes that travel should go beyond sightseeing — it should celebrate local traditions and stories. That’s why the platform highlights experiences designed and led by locals, such as traditional cooking classes, handicraft workshops, heritage walks, and community tours. These activities help preserve cultural heritage and allow residents to earn a livelihood from their knowledge and skills.

Travellers benefit too — they gain meaningful insights, real interactions, and a deeper understanding of local life. This cultural exchange encourages respect and appreciation between visitors and hosts, ensuring that tourism remains enriching for both sides.

3. Supporting Local Employment

Every experience booked on Viator Tours creates jobs. Local drivers, guides, artists, and craftsmen benefit directly from tourism revenue. By partnering with community-based operators, Viator supports employment in sectors that depend heavily on travel. This ripple effect strengthens local economies, helping families sustain livelihoods through tourism rather than seasonal or unstable work.

From safari guides in Kenya to food tour hosts in Bangkok, Viator’s global network ensures that money spent by travellers flows directly into local hands, where it can make the most impact.

4. Encouraging Sustainable Tourism Practices

Viator Tours encourages operators to adopt responsible and sustainable tourism practices. Many listed experiences are designed to minimise environmental impact, support conservation, and promote ethical travel. For instance, eco-friendly tours, wildlife protection experiences, and community-based adventures are prioritised on the platform.

This approach ensures that tourism benefits local ecosystems and future generations. Travellers can choose experiences that align with their values — supporting communities that protect their environment and heritage.

5. Providing Global Exposure to Local Businesses

Before online platforms like Viator existed, many local tour operators struggled to reach international travellers. Viator Tours bridges that gap by giving small businesses a global stage. Through professional listings, marketing support, and visibility on Tripadvisor, local operators can attract bookings from across the world without needing expensive advertising campaigns.

This exposure allows locals to grow their businesses sustainably and maintain fair pricing while gaining international recognition for their quality service.

6. Building Trust Between Travellers and Locals

Trust is essential in travel, and Viator Tours helps build that bridge through verified listings and transparent reviews. When travellers know that an operator is verified and rated highly by others, they feel confident booking directly with local businesses. This trust-based system helps locals gain credibility, attract repeat customers, and establish long-term success.

7. Promoting Cultural Preservation and Pride

By giving locals a platform to share their heritage, Viator Tours helps preserve cultural identity. Many communities use Viator’s platform to promote traditional art forms, local cuisine, music, and customs that might otherwise fade away. When locals see travellers valuing their traditions, it fosters a sense of pride and motivates communities to keep their culture alive.

8. Encouraging Inclusive Growth

Viator Tours doesn’t just benefit large cities or tourist hotspots it extends its reach to rural and lesser-known destinations too. This helps distribute tourism revenue more evenly, ensuring that smaller communities and remote regions also gain economic opportunities. By diversifying where tourists go, Viator promotes inclusive growth across entire regions.

9. Transparent and Fair Commission System

Viator’s commission structure is designed to be fair and transparent, allowing local operators to retain a significant portion of their earnings. This ensures that small businesses receive real value for their work, rather than being overshadowed by intermediaries.

10. Strengthening Local Economies Globally

In essence, Viator Tours empowers locals by giving them economic independence, exposure, and recognition. It transforms tourism into a partnership rather than a transaction one where travellers get authentic experiences and locals receive fair opportunities to grow.

Warm Destinations

Warm Destinations

Frequently Asked Questions

Viator Tours stands out for its global reach, verified local operators, and authentic experiences. Backed by Tripadvisor, it ensures safety, transparency, and quality. Travellers enjoy instant booking, free cancellation, and 24/7 customer support, making every experience convenient, reliable, and memorable anywhere in the world.

Yes, Viator Tours directly partners with local guides, small tour operators, and artisans worldwide. This helps generate local employment, promote cultural preservation, and encourage sustainable tourism. By booking with Viator Tours, travellers contribute to supporting communities while enjoying genuine, immersive travel experiences that highlight local heritage and traditions.

Viator Tours offers flexible booking options with free cancellations on most tours up to 24 hours before departure. Travellers can easily change or reschedule bookings through the website or app. This flexibility provides peace of mind, especially when travel plans change unexpectedly due to delays or emergencies.

Absolutely. Viator Tours uses advanced encryption and secure payment systems to protect personal and financial details. Each listed operator undergoes strict verification to ensure safety and professionalism. Travellers can confidently book experiences knowing their data, payments, and travel plans are completely secure with Viator.

Travellers can book thousands of activities, including city sightseeing tours, cultural workshops, food tastings, adventure trips, skip-the-line tickets, and private excursions. With experiences in over 2,500 destinations worldwide, Viator Tours caters to every interest, making it easy to design the perfect travel itinerary anywhere.

Yes, Viator Tours provides 24/7 multilingual customer support to assist travellers before, during, and after their tours. The team can help with modifications, cancellations, or general inquiries. This continuous support ensures a smooth travel experience, no matter where or when you need assistance.